As a business owner, you’ve heard time and time again that you need to establish a social media presence. Over the last decade, businesses have realized the sheer power of social media and have implemented social media marketing into their marketing mix.

According to a 2013 report from Social Media Examiner:

• 89% of online marketers used social media to increase their exposure
• 86% of online marketers stated that social media was essential to their business

But why is social media so important for your business’s online growth?

Increased Traffic

When businesses are active on social networks, they naturally drive more traffic to their websites. How? Through shared content from their website, and from the link in their profile.

Facebook and Twitter alone have millions of active users, and many of them are a part of your target demographic. When used correctly, social media can attract the attention of the right users who are interested in your message and motivated to visit your website.

At the end of the day, more traffic equals more potential customers, which leads to more sales and revenue growth.

Brand Promotion

Make your presence known! It can be difficult to grow a business if customers have no idea who you are. Online brand promotion can go a long way in helping you reach new potential customers . Social networks can help you achieve this goal by placing your message and brand in front of the right people.

Those who are interested in your product and services will likely share your posts with friends and family who share the same interests. As people become more familiar with your brand and you establish yourself as an authority in the industry, you gain their trust and more sales.

Connect and Learn

Social media marketing gives you the unique opportunity to connect with and learn from your audience. The more you know about your potential customers, the better you can serve their needs. Connecting with followers will also give your brand a face that customers can relate to. It also provides them with an outlet to voice their concerns or ask questions.

When you can connect with your audience, address their concerns and answer their questions, you gain their trust. Trust can easily turn a potential lead into a lifelong customer.

Learning about your audience will help you improve your products and services to ensure you are meeting their needs. In turn, your offerings are more valuable and leads are far more likely to convert.

No matter how small or large your business is or your industry, your company can benefit from social media. From increased traffic and exposure to improved value and connection, social networks can help you improve your business’s online growth.

Contact the Social Media Marketing Experts

We are in the market to get your business out there–making you you stand out on the web by helping people get to know you and what your business is all about. To speak with a member of the Local Search Titan team, give us a call today at (503) 468-3269.