Quick- think of your favorite website that you use regularly. Is it fast? Attractive? User-friendly? Easy to access the information you need? User experience, or UX, is the umbrella term for how a consumer feels about a website, and it can make all the difference for your business’s level of success.

If you are the owner of a business operating in multiple geographic locations, it can be difficult to optimize your website to cater to varying demographics in each area. This can be a particularly daunting task if you are not using the proper techniques to direct web traffic to your business’s site regardless of the […]

When it comes to marketing your business online, it can be difficult to decide which digital marketing strategy is best for promoting your company. Two of the most common digital marketing strategies, Pay-Per-Click (PPC) and organic Search Engine Optimization (SEO), each have their unique advantages and drawbacks, and while each strategy might work better for […]

  Social Media Marketing is a form of internet marketing that utilizes social media channels to achieve various goals in brand awareness, marketing communication and building client relationships. Many small businesses utilize social media to build a community with their current clients and prospective clients, stay engaged with their followers and the information they find […]