Duplicate search engine listings for your company may sound like a good thing at first- after all, if your business is listed more than once, that increases your web traffic, right? Actually, not so much. Having your business listed more than once, in either a single account or multiple accounts, can seriously hurt your website’s […]
When optimizing your company’s website for search engine results, you may be wondering if backlinks help or harm your ranking potential. Backlinks, or a link to your site from another site, are almost always a good thing when it comes to getting your company’s website to the forefront of the search engine results, as long […]
When it comes to marketing your local business online, you are faced with unique challenges to your geographically-specific campaign that don’t really factor in on a national level. Local SEO is its own animal for sure, with rapidly-changing local search results. This constant state of flux accounts for ever-changing local SEO ranking factors that can […]
With the advent of sites like Yelp, it is now easier than ever for consumers to make their voices heard and leave reviews about businesses, good, bad or otherwise. From corporate giants like Amazon to small, mom-and-pop establishments in your neighborhood, your online reputation still matters a great deal.