Everywhere you go, you see it- people walking around with their smartphones in front of their faces. We now have the ability to carry a tiny computer in our pockets to access information throughout the day. It has never been easier to have access to the internet no matter where you are. Because of this, it is of utmost importance that your company’s website is optimized for mobile devices. With features such as multi-touch screens and unlimited scrolling, the user experience with a website is significantly different on a mobile device than it is on a traditional desktop or laptop computer. Nowadays, more consumers than ever conduct searches, visit websites and make online purchases using their mobile devices. If you don’t want your company’s website to get lost in the shuffle, follow these tips to make your website’s experience pleasant for mobile customers.
Consumers who are visiting your website via a mobile device are, well, mobile. This means they are on the go, and in search of a website that will get them what they are looking for quickly and easily. Mobile users don’t have the time to scroll through pages of unnecessary web content. They are not equipped to deal with tiny print, links which must be clicked in-text, or content that has not been optimized for mobile devices. By making your mobile-friendly website easy to use on the go, you will up your chances of gaining new business.
When designing a mobile-friendly website, it is essential to look at the website as a whole and try to map out the journey from initial visit to purchase, and then boil the site down to its essence to make those steps as easy to complete as possible. By pinpointing the most common and important tasks that your mobile customers wish to perform on your website, you can prioritize these tasks and help make them more accessible and easy to complete.
Simply put, responsive web design, or RWD, means that the URL and code for the website are exactly the same regardless of the type of device a consumer is using to access it, and only the display adjusts accordingly. For example, a user who is accessing your website on a desktop computer web browser will see a more traditional-looking website with pages, links and tabs, whereas a user on a mobile device will see the more mobile-friendly display with more concise information and bigger, clickable buttons. However, both sites will receive content updates and web maintenance simultaneously. This is beneficial not only to the web developers who are responsible for content updates and maintenance, but also to the consumers who are able to have the exact same information at their fingertips no matter which device they elect to use.
Smartphones and tablets are not going anywhere, and now that wearables such as smart watches have entered the arena, the need for a mobile website is more important than ever. As technology progresses, it is up to companies to ensure that their websites are staying up-to-date to avoid missing potential sales and lessening their earning potential. Making sure your company’s website is friendly for mobile users is an easy way to do just that. Contact Local Search Titan today to begin developing mobile website that your customers will love!