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Social Media Marketing vs. Email Marketing

As social media continues to prevail as the preferred form of advertising for companies of all sizes, many business owners find themselves wondering if it is still beneficial, or even necessary, to use email marketing as well. But even though social marketing and local search engine optimization has become the mainstream way to reach an […]

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How to Get More Conversions from Your Website

If your company aims to increase their sales volume, one of the most critical things you can do is increase your conversion rate on your website. Website conversion refers to the number of visitors to your company’s website who actually subscribe to your service, sign up for your newsletter or buy your product. When we […]

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Local SEO Ranking Factors

When it comes to marketing your local business online, you are faced with unique challenges to your geographically-specific campaign that don’t really factor in on a national level. Local SEO is its own animal for sure, with rapidly-changing local search results. This constant state of flux accounts for ever-changing local SEO ranking factors that can […]

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What to Look For in a SEM Professional

Search engine marketing, also known as SEM, is a type of Internet Marketing that uses optimization and advertising to increase the visibility of websites in search engine results. Hiring a professional SEM agency can help get your brand noticed and put your business on the map. But how do you know what to look for […]

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